Be Bold Lyric Video

How do you create a movement that will impact a generation? You have to be bold. With the official release of Be Bold by James R. Mackey, we created a lyric video for the track as well as a full blown campaign to promote the movement. We developed concepts and created an entire world revolving around galaxies, Deloreans and vibrant color blends.

Working with an aggressive deadline, we developed the lyric video, campaign posters, social media graphics and various other digital assets to bring the entire campaign to life. Constructing all assets plus a 4K lyric video at 60 frames per second in a 3 week period made for our most ambitious project yet. Watch the lyric video above and check out the style frames below.